As a perfect ending to Shanghai Fashion Week, an extraordinary show titled "City of Geniuses" took place inside the China Maritime Museum across the Huangpu River. Moncler gathered creativity, artistry, and vitality, bringing together artists, designers, entertainment stars, and more from both domestic and international backgrounds to create an unprecedented and energetic creative event on a grand scale.

As a punctuation mark of Shanghai Fashion Week, an extraordinary show titled "City of Geniuses" took place at the China Maritime Museum across the Huangpu River, where Moncler brought together creativity, artistry, and vitality. Artists, designers, entertainment stars, and more from both domestic and international backgrounds collaborated to create an unprecedented and energetic creative event.

More than 8,000 guests, including Xu Bing, Naomi Campbell, Wei Daxun, Dou Jing Tong, Edward Enninful, Hiroshi Fujiwara, Joaquín Furriel, Anne Hathaway, Wang Hongyi, Jiang Qiming, Liu Xianhua, Lulu Li, Chen Lijun, Lucie & Luke Meier, Yvonne Lim, Mika, Nigo, Tobe Nwigwe, Rick Owens, Shu Qi, Francesco Ragazzi, Rihanna, Manu Ríos, A$AP Rocky, Willow Smith, &Team K, Nicholas Tse, Cai Xuetong, YEONJUN, Zhang Yunlong, Lu Yuxiao, Zhang Xiaohuan (head coach of the Artistic Swimming Team) and members, gathered to navigate through the creatively crafted "Designer District," blending fashion, music, entertainment, art, technology, and design.

The ten Designer Districts brought forth ten unique and magical experiences, presenting ten extraordinary fashion collections. All this inspiration stemmed from the same dreamland: the "City of Geniuses." The "City of Geniuses" embodies not only Shanghai's inspiring innovative spirit and traditional culture but also establishes profound connections with influential local elites and international talents from various cultural backgrounds worldwide, fostering global creative exchanges and collisions.

The art installation by master artist Xu Bing became a focal point of the event, with artistry in promotional posters, on-stage performances, live broadcasts, and promotions, showcasing artistic creation through various media. Renowned photographer and filmmaker Wing Shya provided a profound interpretation through his exquisite lens language. The inspirational short film "City of Geniuses," starring Moncler's global brand ambassador Dou Jing Tong, was also directed by Wing Shya, enriching the collaborative perspective and depth.

The event's Creative Director, HENRY Liu Xianhua, led dancers and musicians to create a spectacular audio-visual feast. Young Yue opera actress Chen Lijun, specially invited, blended traditional drama with pop culture, innovatively interpreting a Chinese-style music piece, demonstrating a distinctive Chinese charm and a refreshing international trend.

"The 'City of Geniuses' deeply embodies the concept that creativity flourishes when boundaries dissolve. The collision and intersection of creative concepts from different worlds and cultural backgrounds generate a powerful force of collaboration. In the vibrant and magical city of Shanghai, under the dual catalysis of vitality and charm, local and international creative geniuses gather here, awakening the childhood talents buried deep within everyone's hearts," said Remo Ruffini, Chairman and CEO of Moncler.

Each collaborator used the "City of Geniuses" as a stage to construct their aesthetic ideal realm, deeply interpreting the soul and inspiration of the Moncler Genius series.

Source: News Morning Post