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The International Influence of Shanghai Fashion Week and the Rise of Local Designer Brands

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更新時間 : 2024-11-25



Shanghai Fashion Week, as a significant event in the global fashion industry, boasts an international circle of friends on par with the four major international fashion weeks in Paris, Milan, New York, and London. Since the Spring/Summer Fashion Week of 2024, the global fashion industry's attention has once again turned to Shanghai, with major brands choosing to launch new products here, showcasing their latest design concepts and market trends.

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Shanghai Fashion Week is not just a showcase platform but also a hub of commercial opportunities. According to official data, during this fashion season, sales in the commercial districts around major show venues in Shanghai have seen a significant increase compared to the previous period, especially in the Xintiandi area, where overall sales have grown by 7%, with a remarkable 16% increase in the fashion sector of Xintiandi Phase II. This achievement not only demonstrates Shanghai Fashion Week's role in driving the local economy but also reflects consumers' high appreciation for fresh, creative designs.

Furthermore, Shanghai Fashion Week is dedicated to nurturing local designer brands and providing them with a platform to showcase their talent. Through collaborations with international labels and government support policies, more and more local designers are making a mark on the international stage. For instance, the women's wear brand COMME MOI, founded by supermodel Lv Yan, has opened counters in multiple high-end malls; SHUSHU/TONG's global flagship store has found a home in Shanghai's Jing'an Kerry Centre; Short Sentence has established a physical store on Anfu Road in Shanghai and plans to further expand its business.

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In conclusion, Shanghai Fashion Week has become a bridge connecting Eastern and Western fashion cultures, not only promoting exchanges and collaborations between domestic and international designers but also providing growth and development opportunities for local designers. With more young and promising designers joining the ranks, we have reason to believe that the future of Shanghai Fashion Week will be even more vibrant and exciting.


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